Is audio more important than video?
It’s all about the music, Yo.
The short answer is YES. First and foremost, music is an audio format. It doesn’t matter if it’s analog or digital. Vinyl or MP3. Whether you’re sitting on a flight working on your latest track, dropping that monster at a festival, or raging in a dark warehouse; music transports you to another place.
Radio reaches 93% of all Americans – More than Facebook, TV or any other medium -Nielsen.
Audio is the most important ingredient in any immersive experience. Imagine your favorite action film without the soundtrack and all the sound effects that bring it to life… At festivals, the lights and visuals give you an experience you can’t get sitting on the subway with your earbuds, but if you lay on the beach and close your eyes, the music still takes you away without all the production.
You can watch TV without the picture, but NOT without the SOUND.
We’re not saying video isn’t important. 78% of people watch online videos every week (Biteable). But, did you know that radio reaches 93% of all Americans? More than Facebook, TV or any other medium (Nielsen). So why does Facebook treat audio like a 2nd class citizen? With the popularity of Spotify and Pandora, streaming is the #1 way Americans consume music (Pitchfork). CLUBCASTING™ is personally curated radio YOU CONTROL.
So why does Facebook treat audio like a 2nd class citizen?
It’s 2020 and SoundCloud — a platform dedicated to audio — still doesn’t have the ability to GO LIVE! Whether you produce music, play music, buy or sell music, technology has leveled the playing field making it possible to compete with commercial (AM/FM) radio and develop an audience with original music that never gets exposure on corporate radio.
It’s 2020 and SoundCloud — a platform dedicated to audio — still doesn’t have the ability to GO LIVE!
CLUBCASTING™ gives you the freedom to create and express on a platform you control and can monetize — and it gives your fans what they want. More U. 24 HOURS A DAY.
